By João Marcelo
Licínio Januário is a filmmaker and has been in Brazil for over 10 years. Born in Angola, in Africa, he migrated to the country to study. However, his plans changed during college. “I was born in Angola. I moved to Brazil to study civil engineering. But, as I was also a capoeira student, I followed the path of the arts”, said, in an interview with Dire agency, the founder of Wolo Tv, Brazil’s first pay-per-view streaming channel.
When Licínio lived in Angola, he got to know the country through audiovisual productions, mainly through the soap operas of Rede Globo, the largest Brazilian television station, which show only a very small part of the reality of Brazil. “Since the end of the 90s, Brazil has been very close to Angola. So I grew up with a different view of the country. The Brazilian audiovisual gave me another view and when I came here, I met another Brazil. Television, along with cinema and news, sells an extremely dangerous country and there is no way for you to watch a newspaper and not tie the image of black people to negative things. When I came here it came to me , the social importance that audiovisual have. […] I already change [for entertainment] with the intention of contributing to this and contributing to the positive black narratives within the audiovisual and the mainstream, also in favor of the black technical class audiovisual “.
A survey conducted by Nielsen Brasil, focused on habits and trends in digital consumption, points out that 42.8% of respondents watch streaming content every day, while another 43.9% have this practice at least once a week.
Currently, several streaming services are present in Brazil and six companies together have 87% of all subscriptions, according to data from JustWatch, a platform that compiles data from several streaming services.
The focus on black narratives and, in the future, indigenous narratives, does not limit the audience of the platform.